![]() The charging-horn hood ornament used to be the primary method of distinguishing the model, and was even utilized, by some, as an assistant for parallel parking. No matter what configuration or collection of colors and package options you choose, the design of the modern Ram 1500-still similar to the design of the very first Ram 1500 that was released back in 2009 when the brand officially peeped out from under the protective wing of Dodge-doesn't hesitate to let its presence be known. Ram doesn't need a hood ornament to convey its bold and aggressive presence If you're planning to custom-order a truck to exact specs, you'll want to take a deep breath before getting started, though it may be easier to just walk into a dealership and see what's on the lot. ![]() That must be it, right? No way-after you've chosen your cab, bed, and trim, you can flip through a color magazine to compare colors like Bright White, Maximum Steel, Rugged Brown, Diamond Black, Black Forest Green, Blue Streak, Billet Silver, Delmonico Red, Patriot Blue, Granite Crystal, Flame Red and Ivory. But we're not done-then shoppers start to thumb through trim level options like the Tradesman, Big Horn, Rebel, Laramie, Laramie Longhorn and Limited, and might even be hit with limited-run options like the Ram 1500 Lone Star (a Texas exclusive) as well as the all-new Kentucky Derby® Edition. Then add in choice of a short bed (5'7"), regular bed (6'4"), and long bed (8.0'). Don't believe it? Start with choice of Regular Cab, Quad Cab, and Crew Cab. Seriously-if you factor in all of the different choices, the 1500 lineup offers a number of available configurations that spikes into the hundreds. One of the things that does set the Ram 1500 apart from other competitors is its sheer range of options. The Ram 1500 offers more ways to build a style It's an intriguing balance of typical truck bravado and first-class comforts. It adopts design cues like massive lettering across the grille and the tailgate neon exterior finishes that scream exclusivity and singularity lavish interiors that would look out-of-place in a pickup truck if it weren't for the Ram brand's almost obsessive attention to overkill. ![]() The Ram 1500 is hard to miss-maybe even more so than in the years where it sported a Dodge badge and a charging set of horns as a hood ornament. That stubborn commitment to "having it all" isn't likely to change soon, certainly evident as the Ram 1500 enters into its 15th generation. The Ram 1500 plays hop-scotch on that line, playfully dipping into ideas for high-powered off-roading trucks with leather interiors, and V6 trucks dripped in chrome, even with custom embossing on the seats. It's a hard line to toe, and a truck that falls too heavily onto one side or the other risks losing a large chunk of its buyers. The all-new 1500 sticks to its guns-but what else would you expect from a Ram?įew trucks on the market make an active move to marry refinement and brawn. Go for the long haul comfortably and in style with the new 20 truck!
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